Publisher Focus Consulting Group
Publisher Focus Consulting Group


"As far as Affiliate Marketing goes, there is no bigger pioneer, leader and innovator than Paul Nichols. Having helped shape the space for over a decade, Paul has an absolute understanding of all of the moving parts that comprise Affiliate Marketing. Through 10 years of testing everything from site design, usability and social networking to automation, analytics and more, Paul has critical knowledge of all of the levers required to take a Publisher to the next level. Moreover, Paul has the right relationships with Networks, Agencies and Advertisers to make an immediate impact on any organization that is fortunate to work with him. I will continue to recommend Paul’s invaluable expertise and mission critical services."
Andy Cantos, Gen3 Marketing

"Paul was in Affiliate Marketing before it was called Affiliate Marketing. That being said he knows and understands the needs of publishers and the struggles of implementing a new project/idea. Having worked for one of the biggest Publishers he also has experience and relationships with many if not all of the top Merchants in the industry. He has worked with us on implementing many of our key projects. If anyone understands the balance of Technology, Relationships and Innovation in Affiliate Marketing it is Paul Nichols."
Travis Hopkins, Affiliate Manager,

"Paul Nichols is an online marketing veteran who understands the performance based advertising landscape and the intricacies of running a Publisher site. I’ve worked with Paul as a partner for a long time and have always appreciated his direct approach to getting things done, his passion for what he does, and his focus on quality and measurable results. Paul’s know-how and subject matter expertise would be a benefit for any organization."
Adam Weiss, Vice President, Network Development, Linkshare Corporation.

"From a top performance marketer’s prospective, Paul and I have served on many of the same publisher advisory boards. Paul's no BS approach has always been refreshing. When you combine his deep knowledge of the industry, his relationships with key players, and his deep understanding of how web sites and companies should work, you get a combination of skill sets and experiences unmatched by others in the space. I definitely see the value Paul and his team at PFCG would bring to any performance marketing project."
Adam Viener, Chairman & Founder, imwave, inc. - a top performance SEM agency

"Paul truly knows what makes a successful publisher because he has been one for 10 years. From the relationships with top advertisers to understanding and monetizing the customer lifecycle, he knows what works in this industry and more importantly, what does not. As a resource to his peers and clients, there is simply none better than Paul Nichols."
Mary Beth Padian, VP, Online Marketing at OneCause

"I have had the opportunity to work with Paul for the past four years when he managed sales for one of the biggest publishers in the affiliate marketing industry. Paul has a talent for problem solving and a keen eye for creating operational efficiency and systems improvement. His ability to identify growth areas is also coupled by a relentless work ethic. As a consultant, these characteristics will allow him to lend not only strategic insight to your organization, but also the ability to roll up his sleeves and drive results. I am looking forward to maintaining my relationship with Paul and he has my unreserved endorsement."
Tony Nelan, Google Affiliate Network

"I have great respect for Paul. I readily refer business to him for two reasons: his expertise and his integrity. You would be hard-pressed to find another decade (plus) veteran with his perspective, connections and skills. Paul not only "gets it," he "gets it done." He's the type of person you want on your projects--especially those that are critical to growing your performance marketing business. I'm excited about Publisher Focus Consulting because I know both the clients and the clients' partners will benefit."
Lisa Riolo,

"Paul Nichols is truly a Marketing Professional, particularly in the Online Marketing space. Paul has vast experience in affiliate marketing and he has a complete understanding of the performance-based advertising landscape. I had the pleasure to work with Paul for several years while he was with Ebates. Building relationships is key to any business and Paul went above expectations. Paul has great passion for what he does and that's been his key to success. I would highly recommend Paul as he has years of experience in this space."
Paresh Vadavia - Affiliate Program Manager, &

Contact Us
(650) 343-9915

Publisher Focus Consulting Group
1105 Marlborough Rd
Hillsborough, CA 94010